For over 40 years Humminbird has operated with one goal in mind: create difference-making days for anglers out on the water. Day after day, year after year, we’ve done just that. It’s no wonder we’ve become Australia’s favourite fish finder.

Challenge:

Showcase the vast amount of technologies available in each series and model, as well as offer a buying guide to choosing a suitable model for the individual user.

Solution:

A custom function was built in the admin panel and front end to achieve the technologies available for each product. For the admin panel customisation, I used a mix of custom attributes and hooks to expand on the existing admin functions, allowing the admin to create & edit products with checkboxes. For the front-end customisation, the goal was achieved with a mix of php function, HTML, and CSS - I have jumped into the product.php file to write in a looping function that introduces the new technology section reflecting the product data, then used CSS to stylise these icon display in accordance to brand guideline.