TerryWhite Chemmart Mother's Day 2022 campaignLanding Page
Company
TerryWhite Chemmart
Year
2022
Services
Wireframe
Design
Software
Figma
Photoshop
Prismic headless CMS
The annual TerryWhite Chemmart Mother's Day campaign has been driven by the GWP incentive to increase foot traffic to support the TWC network. The 2022 campaign focuses on fragrance and cosmetics sales in the beauty category, the visual theme uses a blend of pink unique to the TWC branding and complimentary flowers to celebrate this promotional month.
Goals
Design an on-brand campaign experience in consideration of the current Prismic system setup.
Improve accessibility to support omnichannel marketing executions.
Improve customer experience by helping them navigate between finding fragrances and cosmetics.
Solutions
Adapted to the campaign concept – The campaign concept was aligned with the brand guidelines and the capabilities of the Prismic system. I have ensured consistency in visual and textual elements, maintaining the brand’s identity throughout the campaign.
Responsive design – I have ensured that the campaign experience is responsive and accessible across different devices and screen sizes. I have tested and iterated the design to provide a seamless experience for users on desktop, mobile, and tablet devices.
Improved navigation – The navigation structure was streamlined by creating clear and intuitive categories for cosmetics and fragrances. Descriptive labels were used to be easily understood by users, ensuring they can quickly identify the section they are interested in.
