WAKA Vape Australia

Company

WAKA Vape Australia

Year

2022

Services

Research
Wireframe
Ideate
UI Design

Software

Figma

WAKA Vape Australia is a franchise-operated business aiming to establish a strong presence in the Australian vaping market. Their Australian franchisee is planning to build a new website to effectively penetrate the local market and directly sell their vaping products online. The website will serve as a central hub for showcasing their range of vaping brands and providing customers with a seamless online shopping experience. By leveraging the franchise model, WAKA Vape Australia aims to offer a diverse selection of high-quality vaping products and accessories to cater to the preferences and needs of Australian consumers.

Goals
  • Maximise eCommerce conversion by a “guide to buy”
  • Increase brand awareness in the Australian market
  • Improve customer experience in helping them choose the product they need
  • Design a smooth user experience that would adhere to the brand
Solutions
  1. Conduct user research – I have gained insights into the user’s journey for the target demographics.
  2. Designed a “guide to buy” survey: This quiz format guide simplified the buying process for users by targeting their key user requirements.
  3. Responsive design – By adhering to standard best web practice, this would ensure accessibility for all users.
  4. User-friendly product categorisation: I have taken this approach to organise products into intuitive and logical categories, making it easy for customers to navigate and find relevant products. Considering their needs, preferences, and common search patterns when structuring the product taxonomy.

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